Dr. Elliott B. Jaffa

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Everyone's a Trainer:
How to Train, Present, & Communicate with Confidence, Enthusiasm, & Authority

[Full Course List]

Course Description | Benefits | Intended Audience | Course Outline

Research indicates that approximately 75% of training is done on-the-job. Therefore, everyone's a trainer! Whether you're an executive, senior, middle, or line manager, supervisor, or team leader, isn't a major part of your own job responsibility the continuous improvement of the performance and productivity of your people? If you've answered, "yes," then you're a trainer! You may not formally call yourself a "trainer," but think how often you directly or indirectly provide some form of training to your staff, coworkers, management, and customers. Training - which also includes one's presentation and communication skills - is a professional and personal asset.

Research shows that the Number One Fear of most people is getting up in front of a group of people to give a speech, make a presentation, or provide training. This seminar which takes a practical, common sense approach combines all three of these skills. Everyone admires an individual who can stand before a group and come across as a confident and polished subject matter expert. Whether you are communicating with one person in the office, training five people in a training room, or presenting to 20 people in the boardroom, this seminar will teach you how to do it with confidence, enthusiasm, and authority.



After taking this seminar you will be able to:
  • Assess and analyze your training needs, design and develop, execute, and evaluate a training program
  • Obtain a "buy-in" or commitment from your audience even before training begins
  • Analyze your audience and immediately break the ice, capture, and hold your audience's attention
  • Improve and fine tune your presentation and communication skills and techniques to more effectively explain, demonstrate, and make your point
  • Deal with difficult participants and handle difficult questions
  • Apply a variety of training styles, strategies, and tools to use in a classroom, conference, seminar, workshop, or one-to-one training setting
  • Generate active participation and involvement from your participants
  • Creatively use visual aids, games, and simulations to challenge and motivate participants
  • Determine the kinds of materials and handouts to use and to avoid
  • Use humor, stories, and anecdotes
  • Market training to your organization, employees, and customers
  • Evaluate to see if you've achieved your training goals and objectives and determine the return on your training investment.
  • Tailor off-the-shelf (store bought) training programs into cost-effective, customized training programs
  • Determine when to use an outside trainer.


Very simply, this seminar is for anyone who directly or indirectly "trains" another person. This seminar is for anyone who is responsible for improving employee performance and productivity by getting a message across - trainers, corporate executives, line managers, and human resource personnel. This seminar will benefit those people who want to maximize their impact and performance in front of any room and who want to make a powerful presentation to coworkers, management, and even customers. This is a must-attend seminar for people who have the responsibility of developing products and services and who have to administer, supervise, develop, or write training programs. Even the seasoned training professional looking for new ideas is guaranteed to learn something NEW.



WARNING: People often ask, "Why train? Suppose we train them and they leave?" Just think, suppose you don't train them, and they stay!



    Preparing for Training or Your Presentation
  • Identify today's major training issues
  • Identify your own personal barriers to training or presenting to a group
  • Explain how adults learn and retain what they have learned
  • Describe the behavioral characteristics and skills of exceptional trainers and presenters
    How to Write a Training Program
  • Describe strategies for researching your subject matter and your audience
  • Explain how to write behavioral objectives
  • Identify a variety of methods to develop a training program or a presentation
    Learning the Mechanics of Exceptional Training
  • Describe how to prepare for a lecture and group discussion…painlessly
  • Describe a variety of Trainer's Dos and Don'ts: training methods, strategies, and techniques to make the presentation of the material exciting
  • Describe how to conclude training with an impact
  • Explain how to evaluate training - "Was it worth the cost in terms of time and money?"
    Adding Spice to Your Training or Presentation
  • Describe types of training and presentation materials to use
  • Explain how to creatively use visual aids, games, simulations, and humor
  • Describe the power of knowing your audience using the Relationship Strategies model to get a "buy-in" or commitment from your audience
    Overcoming the Problems
  • Explain how to deal with difficult people and situations
  • Describe techniques to market or sell training to employees
  • Explain methods to customize training to better meet your organization's needs

Course Description | Benefits | Intended Audience | Course Outline

Dr. Elliott B. Jaffa
(703) 931-0040
ejaffa@mindspring.com