Dr. Elliott B. Jaffa


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  The Marketing Audit: Your Magnifying Glass to Increased Revenue
  The Information Audit: Useless Data or Valuable Information
  Member Obsession: Developing Total Quality Member Loyalty
  Strategic & Creative Membership Recruitment & Retention
  Who Wants to Add a Quarter Million Dollar$ to Your Bottom Line?
  Executive Education: How to Milk a Non Dues Cash Cow
  Is Your Association Super Bowl Caliber?
  Distance Learning: Doing it Right!
  Let's Kill All of the Old White Guys
  A Check Up From the Neck Up: A 00s Quiz for Association Executives
  Who's Minding Your Web Site?
  A Funny Thing Happened at the Trade Show: When Will the Vendors Get It?
  You've Got Mail!
  You've Got Mail...Again!
  Destinations... So Many Destinations
  The Customer Service Dilemma: Train your Employees for Customer Obsession